Queued
Hallucination, Citation, and the One Question to Ask Before You Trust AI Output.
The trust-killer pattern. The explainability fix. What zero data retention actually means in a contract.
Pieces we wish we'd read before we started running an agency. Pieces we wish our clients had read before they hired one.
The product story for buyers who want to know exactly what is behind the screen. Three surfaces. Three mental modes. The dashboards we refused to build and the reason the strategist's job changed when we shipped it.
Read →We gave an AI agent a headless Mac mini and one prompt: turn our Echos into an Apple Music dashboard. What it did alone, where the human stayed in the loop, and the four errors it fixed on the way.
Read →Scenario math across the three leadership paths most founders choose between. Twelve-month loaded costs, the hidden cost categories nobody puts on the slide, and the hybrid pattern most companies actually run.
Read →What Anthropic’s June 2026 launch of Claude Fable 5 changes for real-time personalization economics. Pricing dropped by more than half, and how NBA’s architecture puts it to work.
Read →A marketing-ops team sent 378 emails last year. The same six notes appeared on most of them. The reviewer caught every one. The next requester made the same mistakes. Why training doesn't fix this loop, and what does.
Read →Marketers don't need more dashboards. They need smarter decisions. Why most marketing dashboards stop one step short of the answer, and the three layers that close the gap.
Read →64% of CMOs say their #1 challenge is demonstrating financial impact. The vocabulary map that translates marketing metrics into language a CFO accepts as proof. With a one-page template you can take into Tuesday's review.
Read →Published-price audit of Deloitte Zora, PwC agent OS, EY.ai, Accenture AI Refinery. Why the $500K floor exists and what it locks the mid-market out of.
Read →Wave 1 was file-share. Wave 2 was the agency's AI copilot wearing a client-facing badge. Wave 3 is the client seat. The seat nobody built.
Read →Gartner's 2025 CMO Spend Survey says 39% of mid-market CMOs plan to cut agency budgets. The four reasons agencies get fired and the proactive layer that makes them un-cuttable.
Read →The trust-killer pattern. The explainability fix. What zero data retention actually means in a contract.
The Suits.ai wedge, the 2X model, and the boutique version that doesn't require a holding-company exit.