Where Next Best Action ships into production.
Workflow patterns we run today inside live engagements. Each one starts with a single Status, Ask, Approve loop and compounds from there.
Agentic Personalization on Claude Fable 5
Five personalization workflows that became viable with Fable 5's long-context customer reasoning. Autonomous campaign loops, weekly strategic reallocation, and the cost economics that changed in June 2026.
Read the use cases →Agentic Marketing OS
The full operating model behind NBA. Status. Ask. Approve. as the workflow primitives. Why human approval gates beat fully autonomous agents on every metric that matters.
Open the pillar →Share of LLM Tracking
Automated five-surface citation measurement across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The B2B visibility metric that beat domain authority in 2026.
Open the pillar →The named-pilot operating cadence
How NBA runs alongside the Innovative Group fractional CMO engagement at SprintRay. DentalOS positioning, the operating cadence, and the way the Status surface replaced the weekly call.
See the engagement →Lifecycle email orchestration
How NBA coordinates a multi-segment lifecycle email program across Klaviyo, Iterable, or Customer.io. Autonomous segment-by-segment send-time optimization with human approval gates on creative.
Paid media weekly reallocation
The Ask-Approve loop that reallocates Meta and Google budgets across campaigns every Monday. Run on real client data with the named CMO making the final call inside the platform.