Deloitte's agent platform starts at half a million dollars and lives inside a systems integration. PwC, EY, and Accenture aren't far off. The Big Four built AI for the Fortune 500. Next Best Action starts at $3,000 a month and lives inside a relationship you already have.
Deloitte Zora: agentic AI platform launched 2025. Sold into IT through a managed services contract. Implementation timelines run 6-18 months. Floor pricing not published; analyst estimates put it at $500K-$3M for a mid-sized engagement.
PwC agent OS: announced 2025. Same shape. Targets Fortune 1000. Sold by 50,000+ consultants. No self-serve. No published pricing.
EY.ai: 2024 platform integrating Microsoft, IBM, Dell, Nvidia. Same shape. Same floor.
Accenture AI Refinery: 2024 platform built on NVIDIA. Sold to enterprise IT. Same floor.
All four sell consulting hours wrapped in tools. The "tool" is the wrapper. The hours are the product. The mid-market gets quoted out of the room.
| Deloitte Zora | PwC agent OS | Accenture AI Refinery | Next Best Action | |
|---|---|---|---|---|
| Floor pricing | $500K-$3M (estimated) | $500K+ (estimated) | $1M+ (estimated) | $3K-$20K / mo |
| Pricing published? | No | No | No | Yes, on this site |
| Time to first value | 6-18 months | 6-12 months | 9-18 months | 4 minutes (workspace provision); first signal day 1 |
| Sold to | CIO / IT | CIO / IT | CIO / IT | CMO / Head of Marketing |
| Implementation team | Big Four consultants ($300-500/hr) | Big Four consultants | Accenture consultants | IG strategist included in the subscription |
| Self-serve / pilot path | No | No | No | 6-week pilot, $3K starting tier |
| Built for mid-market ($5M-$200M)? | No | No | No | Yes, primary ICP |
| Marketing-specific? | No (horizontal platform) | No | No | Yes, every feature |
If you're running a $40M revenue company, Deloitte will not sell you Zora. If they did, the engagement floor would absorb your entire marketing budget for the year. The Big Four sell to companies that have a CIO. The mid-market often has a Head of Marketing reporting directly to the CEO, and that's the room we're built for.
The math works because we're a 50-person agency, not a 400,000-person consulting firm. Our overhead is a strategist's salary, not a partner track and a global tax compliance org. The same agentic technology costs us 1% of revenue to run. We pass the savings to the buyer who Deloitte can't economically reach.