Innovative Group is a 50-person agency in San Jose. We run growth marketing, lifecycle, web, paid, and brand for mid-market companies. Next Best Action is the surface we built because the dashboards weren't enough and the email threads weren't honest. We use it to run our own client book.
Our strategists were spending 30% of their week on status updates that the data could write itself. Our clients were waiting until Friday to find out what shipped Tuesday. Our QBR decks were beautiful and ten days late.
The shape of an agency relationship was built for a slower world. The contract said quarterly business review. The calendar said Tuesday afternoon. The data was already two weeks ahead of both. Something had to give.
We built Next Best Action for ourselves first. SprintRay is the pilot client. Four other agencies are running it on their own books. Mid-2026 it opens to a wider beta.
Chris Salazar runs the company. Norm deSilva leads strategy. Mark is the senior strategist who lives inside the product every day. David runs lifecycle. Mike runs web. Andy runs local SEO. The whole team uses Next Best Action with real clients before we ask anyone else to.
We've been running an agency for years. We know what a Friday QBR feels like. The product is built around that knowledge, not around what a product manager imagines a Friday QBR feels like.
An agency that produces decks gets cut. An agency that produces daily insight you didn't know to ask for gets renewed. Software-wrapped service businesses get acquired at 3-8x revenue. Pure services get 0.8-1.5x. The category an agency is in when the buyer values it has changed.
Next Best Action is what that looks like in product form. We built it for ourselves. We made it available because the mid-market deserves the same surface the Big Four sells to the Fortune 500.