Every Innovative Group Fractional CMO engagement at the Embedded and Operating Partner tiers ships with three production AI products underneath. Status. Dashboards. Agents. The work the operator used to do alone now compounds against three-product leverage.
The stack
The CMO seat sets strategy. Each of the three AI products takes a layer of the work that used to require an account team. Together, they let one operator run what used to need five.
Layer 01 · Workflow
Status. Ask. Approve. Three screens, one job each.
The product layer that turns the agency-client relationship into a real-time conversation. Marketing leaders see what is happening across their engagement. Ask the data anything in plain English. Approve work in a tap. Operators run more accounts without adding more strategists.
Layer 02 · Client dashboard
The owner's view. Real-time client operating dashboard.
The agency-client visibility surface for local and SMB operators. The owner sees what the agency is shipping, where the budget is going, and which actions need their decision. Reference deployment at 20twenty Willow Glen. Designed for owner-operators who do not have time to read a slide deck.
Layer 03 · AI agents
AI agents shipping real work, not advisory roadmaps.
The execution layer that turns CMO strategy into shipped work. Autonomix runs production AI agents inside the engagement: content workflows, lifecycle nurture sequences, inbound lead response, agent-curated personalization. Strategy from the CMO, execution from the agents.
At a glance
Same stack across every Embedded and Operating Partner engagement. Each product owns one dimension; together they replace the account team most agencies need to ship the work.
| Dimension | Next Best Action | Beat | Autonomix |
|---|---|---|---|
| Primary user | Marketing leaders, agency operators | SMB owner-operators | The CMO + the bench |
| Job | Visibility, ask, decisions | Operating dashboard | Shipping work via agents |
| Surface | 3 screens (Status, Ask, Approve) | Owner-first dashboard | Agent platform + workflows |
| Where it shows up | Embedded + Operating Partner tiers | Embedded + Operating Partner tiers (SMB context) | Operating Partner + AI Adoption Sprint |
| Standalone sale | Yes · nextbestaction.ai | Yes · innovativegroup.io/beat | Inside engagements + AI Adoption Sprint |
| Receipts | Live production deployments, 2026 GA | 20twenty Willow Glen reference deployment | 20+ agents in production, 3 patents pending |
Why the stack matters
Most fractional CMO firms ship a person and route execution to outside agencies. The bench is whoever happens to be available that week. The operating cadence runs on email threads and weekly status calls.
Innovative Group ships the operator AND the AI stack underneath. NBA carries the status overhead. Beat carries client visibility. Autonomix ships work the operator would otherwise have to coordinate to outside vendors. The same engagement size buys more output because three products are doing what people used to do.
That math is why the published Fractional CMO tiers ($2,500 / $7,500 / $15,000+) ship more per dollar than competitor seats at the same price.
30 minutes. Bring the bottleneck. We show you the AI stack running on a real client engagement, then talk about which tier fits the work in front of you.
Frequently asked
Three named products. Next Best Action for status, ask, and approval workflows. Beat for client operating dashboards. Autonomix for AI agents shipping real work. Together they run alongside every Innovative Group fractional CMO engagement at the Embedded and Operating Partner tiers.
Real. Next Best Action is shipping. Beat is shipping with reference deployment at 20twenty Willow Glen. Autonomix has 20+ agents in production today with 3 patents pending.
Yes. NBA is sold standalone via nextbestaction.ai. Beat is sold as a product to local-business operators. Autonomix capabilities are deployed inside Innovative Group engagements. The three are most powerful together, but each works on its own.
Autonomix runs purpose-built AI agents wired into the client's actual workflows. Content lifecycle, lead nurture, inbound response, approval routing. The agents persist, learn against your specific account, and ship work that ChatGPT cannot do without a human prompting it every time. The three patents pending are on the specific agent architectures we deploy.
NBA is product-led and purpose-built for the agency-client relationship. Salesforce Einstein bolts onto a $$-per-seat CRM; NBA stands alone and integrates with whatever CRM is already in place. Adobe Journey Optimizer is enterprise marketing personalization; NBA is the workflow conversation between client and agency. Different shape, lower cost, faster deploy.
NBA: 2 weeks to onboard. Beat: 1 week for SMB deployments. Autonomix: 2-4 weeks per agent workflow. Most Embedded-tier engagements have the full stack live inside 30-45 days.